To help launch the K–12 Intellectual Property Literacy Project, I led the planning and production of 3 sizzle reels that showcased educators' and partners' voices. Alongside the video project, I managed website copy, stakeholder communications, and launch materials to create a cohesive public-facing brand for the program.

The 2026 Educators in Residence (EIR) recruitment campaign delivered the strongest recruitment cycle since the program launched in 2020. By refining the recruitment message, improving the application experience, and strengthening outreach through strategic partners, the campaign increased both applicant volume and engagement while meeting recruitment goals on schedule.Previous recruitment cycles often required deadline extensions to reach applicant goals, and many applications came from individuals who did not meet the program's eligibility requirements.

Our data was disorganized and scattered across Google Drive, with duplicated, poorly named files and no consistent dating. We couldn’t effectively track learner origins or evaluate partnership impact. A streamlined, centralized system was urgently needed to improve data quality and insights.

As Marketing Director, I led a team in rebranding Lien Networks. Thorough research guided our revamp of the logo, email marketing, blogs, and videos. The updated platform garnered attention, supported by effective communication and an expanded marketing department.

Overall, we successfully bridged the gap between product marketing and sales, enhancing performance and data-driven decision-making.

Engaging medical lien doctors proved challenging due to their demanding schedules, fierce competition for their attention, and the need to ensure they accept patients currently involved in legal processes for lien compensation.

We strengthened relationships between women veterans and veteran-focused service providers through our Notes of Encouragement Campaign.