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Hi! I'm Whitley
IMPACT, Explained
Welcome to My Portfolio. Have A Look Around.

I'm a communications strategist who turns scattered nonprofit data into dashboards, stories, and campaigns people actually act on. Across educator programs, veteran housing initiatives, and community events, I've built the systems, spreadsheets into live dashboards, cold data into sizzle reels, four-person boards into ten, that give funders, boards, and staff one clear, shared view of impact.

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Latest Case Studies

Current Focus Areas

Built 10+ automated dashboards across Upmetrics and Google Sheets to centralize data, improve reporting, and enable real-time, data-driven decisions.

AI Data & Reporting Systems.

Hosted 20+ virtual and in-person events for broad audiences and hyper-focused communities, including minorities within minorities, all centered on building genuine connections.

Virtual and in-person events for hyper-specific audiences

As President of IABC - LA,  I grew the chapter from 2 to 8 board members over two years by adjusting the structure, redefining values, and expanding opportunities through partnerships with local colleges and statewide chapter collaborations.

Local Community Building.

Delivered 5 presentations for communicators nationwide, while building systems for pipeline automation, AI lead scoring, and more effective follow-ups.

Public speaking and engaging presentations.

Certifications

Strategic Communication Management Professional (SCMP)

Data-Driven Decisions in Business Operations

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LinkedIn
2025

Communication Management

Programming Foundations: Databases

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LinkedIn
2023

Paas for Cloud Computing

Testimonials

Her unified strategic direction is consistent with recognized best practices in professional association governance. IABC Los Angeles is positioned for membership growth, with a programming outlook that emphasizes professional development, ethical practice and “communicate for good”–style, purpose-based activities that mirror the SCMP emphasis on strategy and ethical impact.

The plan she has set is grounded in research, informed by member feedback and focused on measurable outcomes, reflecting the analytical and strategic competencies the SCMP validates.
Paul E.
IABC - LA Board Member
Whitley is an incredibly hard working, brilliant member of our team that always exceeds expectations anddelivers ahead of deadlines.I am running a few minutes late; my previous meeting is running over.
Whitley is not only uber competent, but also a bright "can do", inspiring all around her to followher incredible example of super thoughtful high quality work
Justin, Founder
Client
I recommend Whitley for their unwavering dedication and outstanding qualities. They are an epitome of hard work, consistently going above and beyond to ensure client satisfaction. Their creative approach to problem-solving brings a unique and innovative perspective to every task. Their high energy is contagious, motivating the entire team to strive for excellence. I have no doubt that their commitment and passion will be a tremendous asset to any endeavor they choose to pursue.
Raheleh
Supervisor
I have known Whitley for the last two years as we both serve on the executive board of IABCLA (International Association of Business Communicators). As a colleague, I can recommend Whitley as a reliable, responsible, and creative professional, who has solid judgment. She has developed and managed engaging professional development programs that draw communicators from around the state.
Debbie
Board Member
I’ve enjoyed collaborating with Whitley as a fellow member of the board of IABC Los Angeles. Whitley is an outstanding facilitator of our chapter's monthly Communications Lab — she brings professionalism, organization, energy, and wealth of ideas to the group. Thank you, Whitley, for all of your contributions IABCLA!
Eli
Board Member
Whitley is a powerhouse of vision and has the drive to move those visions into reality. She is a dedicated listener, and does not hold only to her own ideas - but has the rare capacity to nurture the visions of others as well. Her ability to work with different people to bring collective strengths forward cannot be underestimated.We teamed up on various projects, and she always put her 100% towards each project, whether it was working on social media and projects for our branch's wellness and support groups, or preparing for large-scale webinars.
Mika
Coworker
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If your team's impact deserves better visibility, I'd love to help build it.
Whitley Crawford
Connect with me on Linkedin or over email.
Let's See How we can work together